The name of the holding company Reitangruppen will be simplified to reinforce the company's identity and preserve its roots and history. We're not forgetting where the adventure started: With O. Reitan Kolonial in Nonnegata, Trondheim, on 2 May 1948.

Keep it simple forms the basis for our decision to change the logo and name of our parent company from Reitangruppen to REITAN. REITAN works well in Trøndelag as well as internationally. We have engaged in international activities for more than 26 years. We now have a presence in seven Nordic and Baltic countries, Odd Reitan says.
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